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It is the swerves of curves that have been winning all the glances and eye-balls throughout history. I even suspect that it was never the face, but the curves…

‘that launch’d a thousand ships,
And burnt the topless towers of Ilium…’

…and so why must technology remain behind? Even Sonam Kapoor, the actress, says: ‘We don’t like when films don’t look good on screen. We want colours to look nicer, depth to be clearer and viewing to be life-like. This is also what all film actors want. This is what Samsung brings to us now. I’m going to get one for my house.’ Another journalist sitting next to me remarked, ‘She knows all about curves and how to make them perform!’ I just said, ‘Sonam is standing right next to the most sensual curve in the technological history of mankind.’

Sonam was indeed standing next to Samsung’s HU9000 Curved UHD TV. The combined impact was unbelievable… however, even as a stand-alone, the curved TV product-line from Samsung includes exclusive technology that delivers incredible life-like UHD 4K picture quality on a cutting-edge curved screen. This combination envelops viewers in spectacular color, clarity and detail. The immersive sensation is augmented by Samsung’s proprietary Auto Depth Enhancer, an algorithm that analyzes regions of images and automatically adjusts contrast for a greater sense of depth — it’s like 3D without the glasses. Color is further enhanced on these sets with Samsung’s PurColor™ technology, expressing more detailed shades and Peak Illuminator & Precision Black maximizes brightness range which reproduces the picture as film-makers envisioned. As Mr. S.K. Kim, Managing Director, Sales at Samsung India remarked, ‘In 2014, Samsung is opening a new era of Curved TV with the ultimate immersive viewing experience. With the launch of world’s first Curved UHD TV, Samsung is blending its innovative Curved form factor with its UHD TV technology. With this launch, we are further augmenting our robust product portfolio in the home entertainment segment.’

The truth is that smartness is no longer limited to mobile phones… even televisions are getting there and getting trimmer as well. And now with the added curve, they are ready to storm the world! The new, faster Samsung Smart Hub means less searching and more watching. A consumer can easily access live TV, VOD apps and social media in one easy-to-browse place with the Smart Hub. With Samsung’s Multi-Link (Dual) feature, consumers can transform their TV into two screens that can access live TV and streaming video / the web, making multi-tasking a breeze. Now if this isn’t future having arrived, then what is?

No wonder then that these smart curved UHD TVs are called future-ready! They give a consumer a 3D effect without forcing them to wear those pain-in-the-face called 3D glasses. This smart TV experience is also lightning fast because of the upgraded Quad Core processor. The Quad Core Plus is up to two times faster and delivers quicker loading and navigation with an overall improved Smart TV performance. Turning on the TV has never been faster with Instant On. The TV will turn on soon after pressing the power button so that users can get to their entertainment faster. But it isn’t just the features that make the new product line from Samsung so attractive… it is the overall user experience that is delicately mesmerizing and this is what stays in the mind and memory.

And, by the way, did I mention that someone during the launch did ask Sonam why she chose to associate with Samsung. She replied, ‘Samsung is the best in technology today. I associate with something that is the best in quality.’ Well, the Bollywood producers and directors must really get cued in onto this.



Arvind Passey
20 May 2014



This article was published in ‘The Education Post’ dated 19 May 2014

2014_05_19_The Education Post



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