Imagine a massive box that is just delivered to your home. The entire family is gathered around the box and the expectations are experiencing a new high. The adrenalin rush is getting unmanageable and different pairs of eyes expect something entirely different from what the other pairs of eyes expect. This opening of the box is almost like reading a thriller. The massive box, you know, is a television, but despite knowing this fact your mind works just the way it works when you open to read a thriller.

I mean, you know that the thriller is going to open into action and will rush at great speed through action that is also weaving a great story. Everything will happen as incidents and not as some passive narrative, the main characters will change roles to generate multiple points of view and there will finally be a great lesson that is perceived, not told. This is exactly what happens when you bring home technology!

Technology needs to open into action.  Let me take any one of the 44 new Samsung TV models in SUHD TV, SMART TV and Joy Beat Range. For instance, with a 10-bit Quantum dot display, the new SUHD TVs can express up to 1 billion colours in detail, creating an incredible viewing experience. Colours do not fade as they do with organic materials and Quantum dot displays can maintain their colour and brightness for an extended period of time. So the television viewing experience opens with a deeper contrast between light and dark images making every fine detail clear. A reader of thrillers doesn’t appreciate a fogginess or jaded exploration of details, you see. For technology, this is the HDR 1000 experience.

Remember that the narrative needs to go on ceaselessly and without the pace stuttering… well, technology from Samsung has mimicked this rather well and the Single Access with Customizable User Interface ensures that a viewer is now able to switch seamlessly between OTT content, live TV as well as other connected devices including video game consoles, Blu-ray player and set-top-boxes. The new Smart Hub interface, apps and content tiles can be customized to individual preferences, making it faster to navigate from app to app… and the unwavering pace makes technology race just as ably with thrillers. To add to the experiencing of pace, the new Samsung TVs come with Auto Device detection, and the SUHD allows viewers to control all connected devices with just one remote. I guess, it is time for thrillers to now take some inspiration from these televisions!

Thrillers are not just about pace and action, but also about a great story and the  upgraded Smart View app offers convergence across platforms and is available on Galaxy, Android and iOS devices as well as Window PCs, allowing users to share photos, video and music with family and friends. Also multiple users can simultaneously connect all their phones and share photos or videos making their experience more interactive and fun… and the story connects all the dots and brings multiple points of view on a similar platform rather seamlessly. As a thriller does, if I may add.

‘Where is the lesson in technology?’ you may ask with a smile that only a graceful villain is capable of giving.

‘Ah!’ I’ll say, ‘the lesson isn’t far. In fact, you have already faced it when you switch on any of the new Samsung launches. You have actually begun to evaluate picture quality fairly and accurately. You now know the differences between 4K TVs and what are considered RGBW TVs, known as 3K TVs. The RGBW type TV displays have an average Contrast Modulation value of 60%, based on the perfect 3,840×2, 160 UHD resolution while RGB type UHD TV displays typically have a Contrast Modulation level of 95%.’ Now if this confuses you, let me just quote Mr. Rajeev Bhutani, Senior Vice President, Consumer Electronics, Samsung India, when he remarked that at Samsung, ‘we want to ensure our consumers have the information they need in order to make the most informed decisions when it comes to purchasing a new TV. Our goal is to educate our consumers on the differences between display technologies and provide them with the transparency and clear product information they deserve.’

The take-away lesson is that buying decisions need to be made after you have all the relevant information with you… and this is what thrillers teach us. Thrillers are all about a systematic search for the most relevant clues and then about the process of assimilating them all to weed out all that is unnecessary or foul to reach a viable and logical conclusion. Technology, I think, teaches us to appreciate thrillers better… and Samsung does it with poise.

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This post was published in ‘The Education Post’ dated 18 July 2016:

2016_07_18_The Education Post_Samsung TVs

2016_07_18_The Education Post_Samsung TVs

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Arvind Passey
17 July 2016