The World’s Coolest Job
WORK HARD, PARTY HARD: MILLER HIGH LIFE’S COOLEST JOB IN THE WORLD Miller High Life Campaign!! Digital Marketing Strategy If there is one digital marketing strategy that is engrossing and effective, this is one… Beer brand “Sab Miller” is all ready to launch itself in India … The Strategy The youth (age and/or attitude —...
A challenge called writing
‘I can’t write. Writing is beyond me,’ said my wife. ‘You can. Writing needs just two things. Something to write with and something to write on. You have both.’ ‘But writing needs to be full of life.’ I just couldn’t resist the temptation to take off my tee and point to my back. ‘Here, write...
There is a monkey in your mind!
We all need inner joy. Some of us believe that it comes through the practice of meditation. However, meditation always tends to remain a distant dream and remains an art that exists in books and on the small screen. Let me tell you that meditation is the simplest form of ‘unaction’ (it isn’t an activity...
The magic of headlines!
Do you read a few chapters first before you decide to buy a novel? No, you probably look at the title, maybe browse the blurb, stare at the cover graphic… and then let your gut feel do the rest. When it comes to ads, do you read the full ad first and then look at...
Say: I will!… and you will!!
Aristotle remarked: “You will never do anything in this world without courage. It is the greatest quality of the mind next to honor.” Courage is nothing but a developed will-power to pursue an aim with single-minded devotion. For students and MBA-aspirants or even those who wish to pursue studies abroad, what is essential is developing...
Environment is a meaningful dialogue!
Caring for the environment is a meaningful communication between intentions that are targeting the future of the future generations! One such meaningful dialogue is presented here on these pages. Those who took part in this conversation are Mr Sandeep Manudhane (SM), Mr <Name of Centre Director> (CD), a leading environment specialist (ES), and Arvind Passey...
Template for success
Who isn’t looking for pre-fabricated templates for success? It isn’t just professionals who look for them, it is students too who have examinations and entrance tests to aim for. With Today’s fast paced lifestyle, it is crucial to embrace and implement simple strategies for achievement and fulfillment. Your job in this life is to follow...
Success happens when tasks are completed!
When I observe students studying, a lot of them tend to start chapters and concepts with a lot of zest but soon their attention diminishes. They want to jump from one subject to another, from one unfinished chapter to the next, and from one book to the one that their friend is reading. This tendency...
Personal branding for success!
“Don’t aim for success if you want it; just do what you love and believe in, and it will come naturally.” – David Frost. The above words imply one rather vital feature for personal success. It clearly points out that personal branding is getting to be important and that can be done best and most...
Anything is possible!
Do I hear you say, “It is easy said then done?” If that is the case then let us share with you a small but important story by Lisa N. Redavid. Read the story and let the elements in it slowly pervade your senses. That in itself will make you think of the possibilities that...


