God in his infinite wisdom decided to place bloggers and blunders only a vowel away from each other in the dictionary. You don’t think there is anything in this that needs to be taken seriously… right? You feel this is simply another chronology coincidence that I have stumbled upon and that, like the media, I am attempting to make a mountain out of a molehill. Now because I am not connected to any TRPs, you’re sure that it is readership stats that I am gunning for.

Wrong.

Let me first scandalise you with a glaring fact from the ‘blogging marathon’ that is active on indiblogger. I have noticed that MOST of the titles that bloggers are thinking of have one of the keywords in it. Come on, this isn’t mandatory. I mean, you are not asked to include one from music, peppy, fantastico, navigation, and impact necessarily in the title. The sponsors or promoters are just asking you to weave a creative article around a theme that revolves around one of these keywords. If a few had resorted to this practice, it might have seemed unique… but because a majority of the titles tend to follow this trend, I have no qualms to define it as a blunder. A blunder worth a snigger!

It is fine if you don’t agree with my calling this a title blunder… let me hop on other blunders that finally do have an impact on the credibility of a blogger. Let me just list ten of those blunders in blogs/bloggers that have bothered me most:

  1. Shoddy ideation that leads to jerky expression.
  2. Pathetic editing that makes readers shudder.
  3. Repetition of arguments that makes a post go round in circles.
  4. No thought going into making the title lure readers.
  5. No attention to blogging frequency.
  6. No attention to taking help from other social media platforms for spreading awareness about your posts.
  7. Tagging people to your posts as if that will make them read it.
  8. Not reading posts written by others and never giving honest feedback on their posts… a lot of bloggers just write ‘lovely’ or ‘nice’ and think they are doing a great job of networking.
  9. Working in closely-knit lobbies to deliberately keep others out, thinking this is what gives them the rating they want. This just makes your blogging universe miniscule.
  10. Blatant copying and not bothering to give credit for pictures taken from the net.

The truth is that this list isn’t the complete list but does have all the vital pointers that need to be understood properly.

Blunders will also include not knowing how to use emerging technology to help your post have a better impact. Prezi, Sway, and the hundreds of apps for creative output are technology bits that need to be explored. Hasn’t someone said that one needs to keep upgrading skills all the time? Even bloggers need to reinvent and restructure their output to keep ahead in this race for more and more readers.

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indiblogger_blogging marathon

indiblogger_blogging marathon

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This blog post is inspired by the blogging marathon hosted on IndiBlogger for the launch of the #Fantastico Zica from Tata Motors. You can apply for a test drive of the hatchback Zica today.

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Arvind Passey
26 January 2016