Make it to the headline of a newspaper
Headlines never mislead you… but those who generally make it there have the potential to. Pick up any daily and the headlines are literally hijacked by news that gives you the jitters and newsmakers hardly deserving to be there. Does this mean there is nothing good happening? Our world is full of achievers and do-gooders,...
The great teacher analysed
Technology may not be what you teach your student, but technology is certainly what you use when you teach. The bits and the bytes, the internet, the social media, and all things that travel at speeds that the mind cannot even think of, are as real as the bunch of students that you see in...
The alphabet of creative tweets
Winning an FC Bayern München Team Tee-shirt and the team cap isn’t something that one writes about… but if the tee is signed by the world-class footballers in the team, it becomes a different matter altogether! This happened on the 25th of May 2013… and it was a contest on twitter. You might ask: ‘Why was Bayern...
The World’s Coolest Job
WORK HARD, PARTY HARD: MILLER HIGH LIFE’S COOLEST JOB IN THE WORLD Miller High Life Campaign!! Digital Marketing Strategy If there is one digital marketing strategy that is engrossing and effective from all my years of giving marketing tips for hotels and working with them to improve their foot traffic, this is one… Beer brand...
A challenge called writing
‘I can’t write. Writing is beyond me,’ said my wife. ‘You can. Writing needs just two things. Something to write with and something to write on. You have both.’ ‘But writing needs to be full of life.’ I just couldn’t resist the temptation to take off my tee and point to my back. ‘Here, write...
There is a monkey in your mind!
We all need inner joy. Some of us believe that it comes through the practice of meditation. However, meditation always tends to remain a distant dream and remains an art that exists in books and on the small screen. Let me tell you that meditation is the simplest form of ‘unaction’ (it isn’t an activity...
The magic of headlines!
Do you read a few chapters first before you decide to buy a novel? No, you probably look at the title, maybe browse the blurb, stare at the cover graphic… and then let your gut feel do the rest. When it comes to ads, do you read the full ad first and then look at...
Say: I will!… and you will!!
Aristotle remarked: “You will never do anything in this world without courage. It is the greatest quality of the mind next to honor.” Courage is nothing but a developed will-power to pursue an aim with single-minded devotion. For students and MBA-aspirants or even those who wish to pursue studies abroad, what is essential is developing...
Environment is a meaningful dialogue!
Caring for the environment is a meaningful communication between intentions that are targeting the future of the future generations! One such meaningful dialogue is presented here on these pages. Those who took part in this conversation are Mr Sandeep Manudhane (SM), Mr <Name of Centre Director> (CD), a leading environment specialist (ES), and Arvind Passey...
Template for success
Who isn’t looking for pre-fabricated templates for success? It isn’t just professionals who look for them, it is students too who have examinations and entrance tests to aim for. With Today’s fast paced lifestyle, it is crucial to embrace and implement simple strategies for achievement and fulfillment. Your job in this life is to follow...
