Untangling the insanity of doing business
Untangling the insanity of doing business Review of Irrationally Passionate Well, yes, every once in a while someone who can infuse a new perspective to business decision-making and executions pops up like an Argonaut to set things right. The story of Jason Kothari and the way he turned from a rebel to an entrepreneur is...
Conversion is a good word in the blogging world
The most common conversion that I see happening in the online world is people with no love for words or expression turning into bloggers. No, they neither sit under the Bodhi Tree meditating to stumble upon the true nature of blogging, nor do they go for the proverbial arduous treks over virgin hazardous terrain to...
I want your fingerprints all over me like a crime scene
‘I want your fingerprints all over me like a crime scene,’ I heard her tell someone as I stood outside her room. When I heard these words I knew at once that the she was quoting from Twist written by Dannika Dark. So as I entered her room, I said aloud, ‘I clung to each...
Bloggers – the online chefs
I’ve headed Corporate Communications for years and I know how expensive one print insert is. But does this mean that every insert must necessarily lead to purchase decisions? No. Every print media insert costing lakhs or av bytes on the av media will not necessarily make the sales charts sing with joy. The ad-campaign decisions...
Conversation with a beauty blogger
The only cosmetic products I pamper myself with include shaving foams, soaps, shampoos, face-washes, and moisturisers. Perfumes and deodorants are also things I have bought for myself but not often. Do I experiment with the brands in these categories? Yes, I do. So when met this beauty blogger, I asked, ‘You review all these wonderful...
Tech blogging and the cult of copying!
I was telling a friend about the need to find your own expression when it comes to writing when the discussion took a sudden turn towards a rather unexpected aspect though I wouldn’t call it entirely bizarre. ‘You can be comfortable with only your style of writing,’ I said, ‘and this comes only when you...
Flying high
I am now a Samsung Mobiler. I am a winner. I am euphoric not merely because I have won a Samsung Galaxy Tab 750 or that I will be an official ambassador for the global giant Samsung. This rapture, this feeling of bliss comes to me quite often. Every time an article is completed, a...
