The magic of headlines!
Do you read a few chapters first before you decide to buy a novel? No, you probably look at the title, maybe browse the blurb, stare at the cover graphic… and then let your gut feel do the rest. When it comes to ads, do you read the full ad first and then look at...
Copy for Pinnacle Brochure 2006
The Management Dream Dreams galore! The bright dream of management is not just about command and control. It is not enough to say: Dreams galore! Management is like a reality driven chess-board with sixty-four squares to play on and plan about but just the four centre squares to be strategically involved in toppling the opponent....
