We want CSK to be HOT!
Yellow. Golden yellow. Turmeric. The favourite of the Gods! Mangal. Pure talent… What am I talking about? Some mumbo-jumbo about colour therapy? No. I am talking about the colour that is associated with CSK… well, not just CSK, but also with Chennai as a city. Chennai, CSK, and this wonderfully sublime colour connect to give...
Cricket connects!
Can you see a bat in the picture? No. Do you see anyone playing a game? No. And yet, everyone in India would know that these players are cricketers… and that they are the famous CSK team! This is the power of cricket!! Would the same level of recognition be there if someone were to...
