![Smartphones are smart but buyers aren’t. [anti-review]](https://passey.info/wp-content/uploads/2015/12/IMG_0203-290x290.jpg "Smartphones are smart but buyers aren’t. [anti-review]")
Smartphones are smart but buyers aren’t. [anti-review]
Let me begin with a story. A buyer went to a store and there were two doors inside. One said ‘phone’ and the other said ‘more than a phone’. He chose the second door and once inside, saw another two doors. One said ‘With camera’ and the other said ‘more than just a camera’. He...
CEOs Know that Strategy isn’t a Solo Sport
Yes, CEOs aren’t hermits carrying a Hasselblad, wearing a Tissot, driving a Jaguar, and partying on a private yacht. They interact with people and technology and know how to get the best of both worlds by strategically using one in convergence with the other. Strategy isn’t a solo sport for sure. However, the days of...
The world of smarter tabs
Being smarter has everything to do with giving the customer what he wants… is the marketing mantra that doesn’t need an endorsement from Kotler. And being smarter is all about anticipating consumer needs or being proactive in a world that has competitiveness built into it. So we have smarter authors who write what the reader...
