Posts tagged "marketing strategy"
Conversation with an influencer

Conversation with an influencer

Not every conversation begins with some kind of an affirmation of positive expectations, but this one did. ‘So you fancy you are an influencer?’ I asked. ‘More than that,’ he replied, ‘I am a writer. I draw. I sketch. I handle my DSLR rather adroitly…’ ‘How does all this help?’ ‘You didn’t let me complete,’...
The art of good business

The art of good business

The art of good business ‘I want to buy a new smartphone,’ said a friend, ‘but I’m not sure which one to go for.’ ‘Buy one that fits your needs,’ I replied. Hearing my answer this friend unfolded a piece of paper and read out some startling statistics. He said that his bank had begun...