I’ve headed Corporate Communications for years and I know how expensive one print insert is. But does this mean that every insert must necessarily lead to purchase decisions? No. Every print media insert costing lakhs or av bytes on the av media will not necessarily make the sales charts sing with joy. The ad-campaign decisions...
I was categorically told that Hauz Khas Village was a huddle of pretensions and that I’d find girls in stilettoes playing hand-ball with words like trekking, art hikes, creative adventures, and revolutions. It was all there… and more. The village isn’t really a village and yet, it is one. There are doorways with ‘kundis’ and...
Walking down to the [V] Café & Bar is rather humbling experience as you find yourself walking with the backside of an awesome mall in Saket to one side and the sarkari district centre market on the other. You turn into a lane that seems to have a few eating joints and walk on to...