Interpreting success
Interpreting success in the contemporary business environment today with the performance of OnMobile taken as an example.
The magic of technology keeps us all younger
Smartphone marketers believe that the Indian youth is fascinated with clicking selfies, loves to watch videos, roams around with noise cancellation headsets, and is the only segment that will prefer innovations like the party mode that helps connect upto six devices with the same parentage to play and listen to the same song. The biggest...
I am who I am, and who I wanna be
This mantra is all over the social media today. The young as well as the young at heart swear by it… and believe me, it isn’t just the virtual space that is impregnated and incepted with these words, one sees them reflected in real life as well. Cool and smart is all over. Not just...
